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Monday, September 26, 2011

Truffles Unlimited

So, last week, I took a day away from the orchards, pond and truffle butter stuff and went to rub elbows with other entrepreneurs.  (I have been called a serial entrepreneur.  The truffle business is my 5th and -- hopefully -- final start-up business.)  While there, I learned about a young prodigy who imports truffles and sells other truffle products.  I thought you might like to hear the interview.  Follow the link to hear Ian Puryakastha talk about truffles.

Truffles Unlimited

I followed the link to his company and called him up.  He's a very knowledgeable and nice young man.  I hope I'll get to meet him at the National Truffle Festival in Asheville, NC in March 2012.  How about you?

In the meantime, I'll still looking for my niche in the truffle butter business in Charlotte.  Any ideas?

While We're Waiting for Truffles, Let's Talk about Truffle Flavors

Mini jars, 35 grams of butter & truffle
When attending my first meeting of the North Carolina Specialty Food Association last week, I was given the opportunity to introduce myself and say a few words about our product.  I wish I had thought to say, "It's the real thing every time all the time."  More and more I am coming to understand how few folks in my area have really tasted truffles or fallen under their spell.

You see, a lot of folks who have tasted truffle flavored dishes or bought truffle oil or other truffle products really haven't tasted truffles.  They have tasted truffle flavoring and there's a BIG difference.  Truffles (Black Winter Perigord Truffles) have a flavor that's almost impossible to describe.  Some of the words I have used are "earthy, mushroomy, musky, nutty and olive-like" but none of those words really describe the truffle flavor.  It's a powerful flavor and aroma but it isn't like "truffle flavoring."  It's not that it isn't good -- it's just very different.

Next time you buy a truffle something, ask some questions.  See if you're getting the real thing or something that's just truffle flavored.